Danita Jarreau opened Zertz in 2003 as an entertaining shopping experience, a place where Fredericksburg visitors and locals alike can browse a variety of goods with the personal customer service that makes shopping fun. Even the name Zertz—coined by Danita’s son as his distinctive and original word for dessert—points to the sweet selection of exceptional and affordable items that will make shoppers feel like they’ve enjoyed a delicious treat without the calories.
The store caters to all age groups and strives to offer brands that cannot be found anywhere else in Fredericksburg. A few of the brands are Life is Good, Yellow Box, Sperry, Lucky Brand, Virgins Saints and Angels Jewelry, Birkenstock, Ray-Ban, Kendra Scott, Dear John, Free People, Z Supply, PJ Salvage, Alex and Ani and Sanuk. Zertz carries plus sizes and men’s shoes and t-shirts.
Zertz is open 10-6 Monday through Thursday, but stays open later on most Fridays and Saturdays. Sundays are open from 11-5:30.